![]() ![]() ![]() ![]() Key Responsibilities: Perform tasks as delegated by planning leads for media accounts across a variety of industry verticals, such as energy efficiency and healthcare Create and present strategic integrated media plans based on sound analytics, supported by data Support planning leads by monitoring campaigns to meet client goals while staying on budget Maintain campaign documents including insertion orders, flowcharts, creative spec sheets and budget summaries Showcase up-to-date knowledge and understanding of both online and offline paid media channels: Display, Social, Search, Print, Broadcast, Outdoor, etc. Day-to-day tasks will span from market research, order entry, digital analytics and reporting, budget management, and more. (combine) The Paid Media efforts our team provides are in support of the energy efficiency portfolio of programs designed to provide customers money and energy savings. The Work This role will be heavily involved with our team’s energy work, which work spans a variety of utilities servicing both commercial and residential customers across the eastern United States. Our team is quite robust with a variety of subject matter experts, spanning SEM, broadcast and digital media, audience analysis and more. Our team works most closely with our account management and creative teams, but also collaborates with Data Analytics, Paid Social, and more. ![]() The Team Our team supports the Paid Media efforts of our commercial and residential energy efficiency portfolio marketing contracts. In this role you will have exposure to a multitude of media strategies and tactics across both offline and online channels. As a member of the Paid Media team, you will have the opportunity to collaborate closely with other ICF Next teams such as, Creative, Analytics, Paid Social, and more across a variety of accounts. We’re currently hiring a Media Strategist to join our team of very skillful Media Strategists, working alongside our Digital Ad Operations Specialists and Broadcast Media Buyers as part of the larger Paid Media team. This position is REMOTE or can be based in Washington DC area (Fairfax, VA), or New Jersey. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo. ICF Next, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world. Diversity & Inclusion, is simply who we are and what we do. Our core values include Embracing Difference we seek candidates who are passionate about building a culture that encourages, embraces, and hires dimensions of difference. ICF is a mission-driven company filled with people who care deeply about improving the lives of others and making the world a better place. ![]()
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